2014 FIFA WORLD CUP⢠ALREADY A GREAT SUCCESS FOR ADIDAS New record sales in football â ⬠2 billion +++ More than 14 million balls in the brazuca design sold +++ More World Cup jerseys sold than ever before â over 8 million units +++ Record sales of Germany jerseys with more than 2 million jerseys sold Herzogenaurach â Adidas reports successful results so far after the first twelve days of the 2014 FIFA World Cupâ¢. At a football media event in Herzogenaurach today, Herbert Hainer, Adidas Group CEO, commented: âWe will definitely achieve our goal of ⬠2 billion in sales in the football category in 2014, once again underlining our outstanding position as the clear number one in football globally. The brand's presence on the field of play and all around the tournament in Brazil as well as the success of our marketing campaign in social media worldwide is clear proof that adidas is and will remain the leading football brand.â As Official Sponsor, Supplier and Licensee of the 2014 FIFA World Cup, adidas is again supplying the Official Match Ball of the tournament and equipping officials, referees, volunteers and ball kids. In addition, nine teams and around 300 players are competing for the World Cup title in Brazil in adidas products. âSince November 2013, we have brought to market a constant stream of new, creative football products and concepts for the World Cup,â explained Markus Baumann, Senior Vice President adidas Football. âOur products have seen a tremendous response, not only amongst our world-class players but also with football fans around the globe. This year, we will sell more World Cup jerseys than ever before. The Official Match Ball brazuca, the most tested adidas ball of all time, is a total success in every respect: in terms of visibility, sales, on Twitter and also according to many players who say that brazuca is one of the best balls they have ever played.â adidas will sell more than 8 million jerseys altogether, significantly more than in the year of the 2010 FIFA World Cup (6.5 million). The Germany jersey is leading the way, with record sales of more than 2 million units, over 30% more than in the previous record year 2006 (1.5 million DFB jerseys). The German national team is also becoming increasingly popular internationally. More than half a million jerseys will be sold outside Europe â compared to around 300,000 in 2010. Further bestsellers are the Argentina, Mexico and Colombia jerseys, with sales of more than one million units each. In addition, adidas will sell more than 14 million footballs in the design of the brazuca, the Official Match Ball of the 2014 FIFA World Cup â one million more balls than in the year of the 2010 World Cup (with 13 million balls sold featuring the Jabulani design). The 2014 FIFA World Cup also has a sustainable positive effect on sales in Latin America. In the last ten years, the adidas Group has been able to increase sales in the region significantly, from ⬠179 million to ⬠1.575 billion. The adidas brand in particular, supported by the additional momentum from the 2014 FIFA World Cup, will continue to grow at strong rates in Latin America in the years to come. For the duration of the 2014 FIFA World Cup, adidas has set up a newsroom in Rio de Janeiro called âPosto adidasâ. Throughout the tournament, adidas will create and share content via its social media channels in real-time. adidasâ goal is to be the most talked-about brand in social media during the 2014 FIFA World Cup. During the first twelve days of the event, the brand made significant steps towards achieving this goal, be it by growing the @brazuca twitter handle to more than 2 million followers, by sharing content in highly debated moments during games or by giving fans exclusive insights into adidasâ partners and federations. http://www.adidas-group.com/en/medi...-fifa-world-cup-already-great-success-adidas/
They can sell 8 million tops relating to the WC but our demand obviously tipped them over the edge? I don't believe anything that any Allam spouts.
We were too small for them, we were at the back of the queue and as a consequence they put little effort into our kit design and were late delivering everything. Nothing to do with the Allam's they were just ****.
Here here !!! complete and utter bullshit they talk. Mind you I'm still glad we have gone back to Umbro
Did you have a direct deal with Adidas? We're with Puma but we deal directly with a company called Genesis Sport and they're ****.
Depending on how successful we are in the future, our Umbro sponsorship could be a stepping stone to Nike.
Yes we did. If you have literally no stock in for Christmas due to "production issues", then you can claim Genesis are ****. Honestly, appalling company.
Makes me even more angry to think of the marketing possibilities we have missed over the last season. Football is so lucrative for shirts, memorabilia etc, if only it is handled skilfully. Our lot screwed it up royally.
Umbro are indeed now an independent company and are just building up their portfolio, as far as I know they are just doing ours and Everton's for next season and the do international kits for Ireland, Norway and Canada.