Hi guys, As part of my final year at university I am doing a dissertation project about globalisation and global marketing in football and the fan reaction to these trends. I am looking particularly at Hull City and the idea to change the club's name to appeal to global markets. I'd really like to hear your views on it and I'd be extremely grateful if you could fill out my survey. It should only take around 5 minutes and is made up of multiple choice questions. The survey can be found at the following link: https://qtrial2015az1.az1.qualtrics.com/SE/?SID=SV_78SAdFuSYHMg5cF Thanks very much in advance!
Sorry but our potty old owner's proposal to change the club's 111 year old name has nothing to do with globalisation and global marketing in football but everything to do with his petulant falling out with the local council & more recently being told by the FA that he cannot change the club's name, because of this many questions in your survey are irrelevant. It really is as simple as that. Sorry again SCB.
What Ben said. You've picked the worst possible example with Hull City (the club not the council). Allam has admitted he's done no market research, there's no target customers, but he has admitted its got everything to do with his childish feud with Hull City Council. But I'll tell you, he's a ****. And he looks like a toad.
Thanks for your responses, really appreciate it! I'm trying to write the dissertation in a way as to represent how club owners see it vs the contrasting views of the supporters. In other similar articles to what I am doing everything about supporter views seems to focus on Man Utd and Liverpool so looking forward to putting your views across!
To give it a bit of balance, I also responded. You need to bear in mind that a lot of the anti's are noisy, and online. On this forum in fact. So, the older fans, who have been there the longest, and don't care one way or the other, are the silent majority and they're not online, and did I mention they're silent? So any responses from here will be skewed in that direction. They are of course derided by some as flaskers, sitters, happy clappers, tutters etc, but that's another discussion.
Whilst sentiment is dull and repetitive, you do make a good point, when canvassing people's opinion, especially for research (as in the op) conducting surveys online induces bias to particular demographics. My advice to the op would be not to rely on Internet surveys for your research, it's a value tool but not definitive.
Agreed. Almost all of the sad puffs who want this name change are on this website. Go to a Hull City match and you'll hear who's a majority at 19:04.
Completed as requested. One must bear in mind that ‘Not 606 Hull City’ is a predominantly anti name change domain and this should be taken into account when considering the results of your survey. Best of luck with your studies.
Completed with paragraph at the end similar to many above, good luck. Suggest you look at stadium buyout (or not) via Hull Daily Mail & Yorkshire Post for some background. Could ask Club & Council for comment but unlikely to get one!
It doesn't really matter, every domain is predominantly anti name change, there is no silent majority, to suggest that those who support a name change are quiet because they don't go on the Internet is utterly ridiculous. They're silent because barely any of them exist. As has already been pointed out Tommy, this was never about commercial gain, it was always about a pathetic spat with a local councillor called Terry Geraghty.