Dodgy gangsters running a large Scottish football club ? Not really . Celtic seem to be doing alright with that structure though .
They made a profit of £659,404 last year, ignoring the loss the year before, at £100m valuation that would give the bus company a Price/Earnings ratio of 150:1. To put that into context, BT has a PE of about 13:1, Sky 14:1, Tesco 19:1. Anyway you get the gist, they are not selling a company that has made £150k in the last 2 years for anywhere near £100m.
They run routes in the west of Scotland...and you don't see them in Glasgow city centre much...so no idea how it would be worth that... 10m more like.