please log in to view this image This is a nice touch from Tettey and Pukki, they paid to sponsor McGovern and Skipp for the most recent game, as they didn't have one. Put a charity logo in the match program.
Usually every player has a unique sponsor, and they're all listed in the program (and often announced pre-game). You can see a list of them on the club website here: https://www.canaries.co.uk/first-team/first-team/ Mostly it's local companies. It can't be that expensive, the TalkNorwichCity youtube channel managed to raise the funds to sponsor Srbeny in the Prem season because he didn't have one. McGovern and Skipp haven't had a sponsor this year, so Tettey and Pukki paid the sponsorship fee to the club and used their program space to promote a charity the club are involved with.
I noticed Melvin Sitti and Aston Oxborough joined in the on pitch celebrations at the weekend, just thought that was interesting considering neither have been involved in match day squads this season as far as I was aware. I know Oxborough has been injured all season but I thought Sitti was in the u23s, possible sign that he will be in the squad for next year maybe?