1. Log in now to remove adverts - no adverts at all to registered members!

New owner confirmed…

Discussion in 'Hull City' started by Hutch-tiger69, May 30, 2016.

  1. Gone For A Walk

    Gone For A Walk Well-Known Member

    Joined:
    Feb 5, 2011
    Messages:
    7,659
    Likes Received:
    10,065
    Just a friendly tip - shush!
     
    #33261
    Yardley Tiger likes this.
  2. Sir Cheshire Ben

    Sir Cheshire Ben Well-Known Member

    Joined:
    Aug 5, 2013
    Messages:
    22,268
    Likes Received:
    23,818
    It shocked me yesterday when I saw he was 30.
     
    #33262
  3. Barchullona

    Barchullona Well-Known Member

    Joined:
    May 20, 2012
    Messages:
    29,658
    Likes Received:
    14,737
    Not many did in the latter days. It was restricted to 1,800.
     
    #33263
  4. BlackAndAmberGambler

    BlackAndAmberGambler Well-Known Member

    Joined:
    Jan 25, 2011
    Messages:
    8,442
    Likes Received:
    7,858
    Prove it.

    How you doing mate?
     
    #33264
    philhul likes this.
  5. SydneyTiger14

    SydneyTiger14 Well-Known Member

    Joined:
    Aug 29, 2013
    Messages:
    19,940
    Likes Received:
    9,487
    Why's that?
     
    #33265
  6. Ric Glasgow

    Ric Glasgow Well-Known Member

    Joined:
    May 2, 2014
    Messages:
    7,125
    Likes Received:
    11,710
    This one's not for ****ing about Chazz,pre match entertainment will consist of belly dancers...Yum Yum.
     
    #33266
  7. willyfog

    willyfog Well-Known Member

    Joined:
    Jan 30, 2011
    Messages:
    835
    Likes Received:
    1,305
    Was PhilHull taken :emoticon-0112-wonde
     
    #33267
    philhul and 1MoreAgain like this.
  8. SydneyTiger14

    SydneyTiger14 Well-Known Member

    Joined:
    Aug 29, 2013
    Messages:
    19,940
    Likes Received:
    9,487
    I can't believe it either, years fly by.
     
    #33268
  9. originallambrettaman

    originallambrettaman Mod Moderator
    Staff Member

    Joined:
    Jan 24, 2011
    Messages:
    107,537
    Likes Received:
    64,735
    It was a licensing deal, a percentage of our turnover went to Lambretta Licensing for the use of the name and logo.
     
    #33269
  10. BlackAndAmberGambler

    BlackAndAmberGambler Well-Known Member

    Joined:
    Jan 25, 2011
    Messages:
    8,442
    Likes Received:
    7,858
    I always thought it was because you liked fish.
     
    #33270

  11. Sir Cheshire Ben

    Sir Cheshire Ben Well-Known Member

    Joined:
    Aug 5, 2013
    Messages:
    22,268
    Likes Received:
    23,818
    When I read his name I automatically put a “ka ka ka ka ka” on the end. I must associate it with her too, though I’ve never given it much thought.
     
    #33271
  12. BlackAndAmberGambler

    BlackAndAmberGambler Well-Known Member

    Joined:
    Jan 25, 2011
    Messages:
    8,442
    Likes Received:
    7,858
    Collymore got some right stick at The Thriller at the Villa from us.
     
    #33272
    Sir Cheshire Ben likes this.
  13. Chazz Rheinhold

    Chazz Rheinhold Well-Known Member

    Joined:
    Jan 28, 2011
    Messages:
    53,751
    Likes Received:
    43,955
    Male or female?
     
    #33273
  14. Ric Glasgow

    Ric Glasgow Well-Known Member

    Joined:
    May 2, 2014
    Messages:
    7,125
    Likes Received:
    11,710
    I knew you as **L and it's TOM now...Confused,you bet!!
     
    #33274
  15. highpeak tiger

    highpeak tiger Well-Known Member

    Joined:
    Jan 29, 2011
    Messages:
    3,587
    Likes Received:
    3,418
    I lived in the Highpeak for 20 years.
     
    #33275
  16. Ric Glasgow

    Ric Glasgow Well-Known Member

    Joined:
    May 2, 2014
    Messages:
    7,125
    Likes Received:
    11,710
    Both Chazz ,we have to be diverse and neutral to gender...I know it's **** but it's fairly easy to focus on the ladies and not the boys:emoticon-0148-yes:

    Unless they're lady boys?
     
    #33276
  17. Chazz Rheinhold

    Chazz Rheinhold Well-Known Member

    Joined:
    Jan 28, 2011
    Messages:
    53,751
    Likes Received:
    43,955
    Digital fans represent football’s future so should clubs start listening?
    Online supporters are seen as a group to make money from but their opinions rarely count in a sporting sense
    Paul MacInnes
    please log in to view this image

    In 2020 the European Club Association conducted research into what it called the “Future Fan”. A survey across seven countries asked 14,000 people about their interest in football and how they interacted with the game. The survey recorded that among all fans only 40% regularly watched professional football in a stadium. Meanwhile 51% said they played Fifa at least once a month.

    This research caused a degree of consternation in the ECA, especially with its then president, Andrea Agnelli, who believed that “many traditional assumptions about fans need to change” and that the game may need to adapt to meet them. Within months, however, Agnelli’s thoughts had been rendered moot because he had been forced out of the ECA for embracing that most radical of changes: the European Super League.

    For many, concern over the “future fan” was simply a cover for some of the biggest clubs wanting to abandon traditional structures in search of more money. But the ECA’s research was not inaccurate and the questions raised were legitimate. As football has grown into a global form of entertainment so those who call themselves fans have changed too. The majority no longer watch football live in person but digitally through a screen. Has the sport come to terms with that shift?

    Certainly clubs know more about their digital fanbase than they ever did about those clicking through the turnstiles. “The most sophisticated clubs have data coming from a lot of sources; I’d say more than a dozen,” says Roger A Breum, the head of marketing for Hookit, which specialises in tracking the digital footprint of sports teams and their sponsors. “Each of the social platforms they’re on gives them individualised data, then you probably have a social listening tool that’s bringing you broad data on hashtags that your club cares about. You have a sponsorship tool like ours and you might have tracking tools too. There’s a whole suite of sports tech software a club could use.”

    These tools mean that clubs know what messages and initiatives their fans are receptive to, what they are not and, in some cases, how strongly those opinions are held. “Sentiment analysis”, says Breum, is gleaned most cleanly from the comments under Instagram posts and from tweets. That’s where “the diehard fans are telling you how they feel,” he says.

    This information is well understood by the clubs, whether it be through their own insight teams or reports commissioned from consultants. They use it to tailor the kind of content they put on Instagram, or how they might help their sponsors run more effective ad campaigns. But that’s where it largely stops: the information is there to help the club run as a business, and it stays on the business side.

    “Historically there has been a gap between the commercial operations of the club and the sporting operations,” says Ben Marlow, of the consultancy 21st Group, which has worked with the Premier League and Tottenham among others. “I would still believe that to be the case. There’s an element of church and state.”

    Marlow’s opinion is shared by others who work with and inside Premier League clubs. He also observes that building a club’s strategy around fan sentiment would not be a great idea, but says that a “marriage between sporting performance and commercial performance” is important and that “the two drive each other”.

    Although sporting performance can be determined by league position, traditionally it involved making the fans happy too. Fans inside the ground, or “legacy fans” as they became known in ESL jargon, are less often the subject of customer research, their views on their club infrequently sought. But they do have the ability to make their opinions known directly to the footballing department, with the strength of their sentiment measured in decibels. There the link between results and enthusiasm is not always straightforward. At Selhurst Park Crystal Palace fans grew frustrated with Roy Hodgson despite mid-table security, while at Old Trafford Manchester United fans stuck with Ole Gunnar Solskjær to the end despite apparent underachievement.

    please log in to view this image

    Manchester United fans at Old Trafford largely stuck with Ole Gunnar Solskjær to the end despite apparent underachievement. Photograph: Alex Livesey - Danehouse/Getty Images
    Digital fans do not have the same mechanism for making their feelings known. Yet no one would argue that they are short on opinions. This is particularly true on Twitter, perhaps the place where fandom is most alive outside matches and a place in a constant state of fulmination. As one Premier League executive puts it: “You can feel sometimes that the mood online is very different to the mood in the stadium.”

    Last year the journalist Dean van Nguyen wrote a taxonomy of one “extremely online” section of Liverpool’s fanbase, a type he called the “Twitter fan”. They were largely young, he wrote, obsessed with transfers, highly combative and persistently pessimistic. “Not getting what you want from football all of the time seems completely intolerable to them,” Van Nguyen wrote. He argued that similar groups existed in most clubs’ fanbases, something borne out by even the most cursory glance at a Premier League club’s hashtag.

    The Twitter fan does not represent every “future fan”, but it would seem hard to argue that they are not precisely the demographic that clubs want to reach and with the levels of “engagement” that would put them in the highest category of digital supporter. Their support is vocal and dedicated but much of it is critical, with that criticism left unacknowledged by clubs.

    Some of the criticism undoubtedly filters through, to players with an active social media presence and to other parts of the football department, including one former Premier League manager who in the latter days of his last job would obsessively check online comments the moment he stepped into the dressing room after a match. Other managers might choose to ignore the noise but have comments shared with them by friends and family, or their agent, anyway.

    More likely, however, the frustrations expressed on social media end up in the ear not of the club but other supporters. Van Nguyen writes that Liverpool’s “Twitter fans” often end up turning on match-going fans and have developed a name for them: “Top Reds”. That term is used in similar online disputes between Manchester United supporters.

    please log in to view this image

    Liverpool fans at the team’s game at home to Brentford on Sunday. Photograph: Michael Regan/Getty Images
    “You will be seen as elitist if you go to the games,” says one fan of a top-six club who travels home and away and also has a substantial social media following. “They do see us as the elite. If I speak out on issues that matter to match-going fans, be that ticket allocations, prices, games being picked for TV, the new fans do not give a ****. They do not care about these kind of issues. A lot of match-going fans don’t consider what they call ‘e-fans’ proper fans either. They think that if you don’t go, you don’t know.”

    It seems inevitable that the importance of the digital fan to football, especially at the top level, will only continue to grow. But while the commercial opportunities offered by a new audience have clearly been identified, it appears the other direction in the relationship, the one that involves listening, has not. Match-going fans might argue it has been ever thus. Perhaps in that respect supporters old and new may share some common ground.
     
    #33277
  18. rovertiger

    rovertiger Well-Known Member

    Joined:
    Feb 4, 2011
    Messages:
    11,865
    Likes Received:
    12,653
    <laugh>
     
    #33278
  19. JoelTheTiger

    JoelTheTiger Well-Known Member

    Joined:
    Apr 29, 2011
    Messages:
    930
    Likes Received:
    722
    My name is Joel but I’m a human, not a tiger. Apologies
     
    #33279
  20. over18and legal

    over18and legal Well-Known Member

    Joined:
    Jan 5, 2012
    Messages:
    5,592
    Likes Received:
    3,040
    Lighten up fellas.
    We all have different views etc but some of this personal stuff is a bit out of order.
    I had a week off from this forum and felt refreshed coming back.
    Sadly, again, it's turning into my dad's bigger than your dad.

    Any chance of drawing a line in the sand and starting again today at the start of a new era.
    We all want the best for City so let's all try to play nice.

    I know I'm living in cloud cuckoo land but it's worth a try.
     
    #33280

Share This Page