Very true - plus I think they've over saturated the market - too many games. People are either only watching their own team or can't be added because there will usually be another game tomorrow night.
...and godlike status is hard to comeby in China. They have a saying like: "one in a million - Hah - there's a thousand more just like you!"
Good point Fredor. That old Sunderland team that used to buy the premier league of football in England around 100 years ago have got a lot to answer for.