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Yamaha pulls out of WSB

Discussion in 'Motorcycling' started by The Secret Ingredient, Aug 12, 2011.

  1. The Secret Ingredient

    The Secret Ingredient Well-Known Member

    Jan 25, 2011
    Likes Received:
    Yamaha Motor Europe has decided to withdraw their official Yamaha World Superbike Team at the end of the current season from the FIM Superbike World Championship.

    This announcement follows a full strategic review of the Marketing Operations within Europe including all Motorsport activities and takes into account the continuing severe and rapidly changing Powered Two Wheeler market conditions throughout the region.

    Due to this decision more resource and focus will now be used for direct “Customer“ activities to ultimately add more value to Yamaha ownership and increased Customer Satisfaction.
  2. TheSecondStain

    TheSecondStain Needs an early night

    Jul 23, 2011
    Likes Received:
    So they're pulling their horns in.

    Honda are the only ones who are bucking the trend.

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