Multi-millionaire that bought a club, tried to be a fan, appointed a local hero as manager then fell out with him. Fans tried to hound him out, he was then roundly criticised for appointing a manager and paying out only if successful. Those same angry fans probably begrudgingly admit he's done rather well as it turns out. http://www.journallive.co.uk/north-east-news/todays-news/2012/03/09/mike-ashley-p