All no balls will result in a free hit under changes to one-day international and Twenty20 playing conditions. At present only bowlers over-stepping the crease concede a free hit. Under ICC changes from 5 July, no batting powerplays will be permitted between the 15th and 40th overs in ODIs and there will be no compulsory close catchers from overs one to 10. Five rather than four fielders will be allowed outside the 30-yard circle between the 41st and 50th overs. Apart from the no-balls it looks like they are evening it up a bit in favour of the bowlers?
I was under the impression they didn't want to give the bowlers anything... But this looks like they are trying to level up the contest.