Thoughts on the membership scheme

But how many would they have sold if Derby had introduced our membership scheme? A lot less is a fair assumption. And how many more would we have sold if we had their system?

 

Steve Bruce gets the blame for a lot of things...

 

Yeah but, it's been this way for years. I think it was 2012 that 'Teamcard' was introduced and we were told how wonderful this new system would be and it'd allow them to track loyalty much better and there'd be loads of benefits and points systems etc. It's just buzzword bullshit.

 

I never expected the scheme to deliver on its promises. I do think that membership schemes work, but what is the point in losing the means to target who you selling something to. The value of concessions is that you have means of measuring the demographic of your customer base. The money you lose in ticket prices is matched by not having to invest in researching the target of your marketing. The club has nothing now to say how many over 65's it has as members. It lost the opportunity to sell targeted advertising.

 

They don't care about you

(The rest of us get loads of bonuses)

 

Seriously Mel. What the fucķ are you on about?

 

Demograpics. A vital part of marketing. No concessions no demographics.

 

Yes, but do the Allams know?

 

Either:

1. The Allams are in complete control and micro manage everything and are responsible for everything.

or

2. They're not.

Which is it?

Or are we still persisting with highlighting any negatives and attributing them to the Allams, to suit specific agendas?

 

I don't know.Which is why I asked. So as the expert, what do you think?

 

I'd go for 1.

During the call I received I asked the guy numerous times to refer to the club as Hull City, otherwise the questions were irrelevant.

He was adamant that he'd been told that he wasn't allowed. He did agree to record all my answers with "If your question refers to Hull City ..."

I don't believe Ehab has spoken to all operators individually but there appeared clear instructions as to what name they should use.

Enjoyed that half hour.

If it's been fed back & changed then fair play. Only another 29 minutes & 45 seconds of issues left to sort & I'll be back.

 

not had a call myself yet but i know a few people who have had a call who didn't sign up to the Membership Scheme could be just ringing people up who didn't sign up to the Membership Scheme

 

I'm looking forward to them changing everything back to Hull City then , a good start

 

I think its both.

I also think we're going to see some things change for the good, and by that I mean changes by the current owners, and not in a change of current owners.

 

Unfortunately having the currents owners continuing to be so is not good.

BTW, how do you manage to post its when it should be it's? I have to check mine as it alters its to it's.

 

I just got a voicemail from "Hull Tigers AFC"...