I think it's about the most decent thing I've ever seen/heard him say. He must have an ulterior motive! Maybe he'll propose that 'SportsDirectTV' can show games for cheaper.
The PL have ****ed with the wrong billionaire. He just happens to be a greedy tosspot in their own mould who they have pissed off.
Basically he liked the idea, but because the prices were high its flopped, so he's saying they should've priced it lower...
Someone who knows about selling shoddy products at low prices. Sports Direct TV is the future. PPV at knockdown prices. Finger on the pulse our Mike.
He get's plenty of stick most of the time, so only fair to say well done to him for doing something that looks (on the surface at least) as being thoroughly decent and in the interests of football fans and football in general.
He's a fat arsehole that voted for ppv in the first place and hasn't paid back the fans season ticket money. Now he's simply crying because it hadn't yielded the money he was hoping for.
He's on his way out. He doesn't give a **** about PPV or the fans. He's trying to stick the boot in to the PL on the way out the door. Suggest a drastically reduced price to stick it up to the PL.
hopefully Or he's just not got the money he thought he'd get when he voted for it, so he's saying if it was less their evil plan would've worked.