I doubt I share many of Corbyn’s views but he was the lesser of two evils for me. It’s the first time I’ve voted Labour, a vote in theory to make myself worse off, and possibly the last. I still believe giving this Tory cabinet free reign to do as it pleases is a quite scary prospect for the most vulnerable in society. There are some truly hideous characters within it although I still think many are feigning it for popularity. I think some of what Corbyn was proposing would’ve benefitted a lot of people but he didn’t play the game. The vast majority of people in this country aren’t going to invest much time into their vote so personalities and slogans are essential. That’s not calling people thick although a political strategy should also take into account that much of the country is unbelievably thick. Cummings’ strategy was careful to take this into account.