Someone posted a similar piece re. Stoke a couple of days back - it mentioned the club's initiatives on bringing in young fans and also mentioned that a huge percentage of their season passes were held by people under 21 ...... catch 'em young, you keep them. It's ****in' simple innit?
But don't tell him how to run his business. I can't imagine any one person agreeing that it's a good idea to price out the future of the club. How they ever came up with it in the first place I have no idea. To not review is even more remarkable.
It's been said a 100x before, the no concessions is driving young kids into FC's eager arms - it's short-termism at it's worst, I haven't seen his CV though, so I could be wrong.